Alibaba Alipay Service To Make Lives Of Europeans Much Convenient
Alipay is being launched in Europe to let European users pay for goods online and in-store
Alipay is soon launching in the Europe to allow Chinese tourists pay for goods overseas, as part of its biggest push outside Asia up till now. The app will find out where the Chinese user of the payment service is inside Europe and notify where he or she should eat, places to see and shopping deals.
There are also user reviews on the app. When any user tries to pay, a barcode will be found on the buyer’s device, which the seller can scan. Alipay is amongst the largest payment services of China and battles with Tencent’s WeChat Payment.
The service is an important part of the lives of Chinese customers and is availed to pay for goods online and in-store for services and goods ranging from restaurants to clothing and cabs. The Chinese e-commerce company hopes that its active users of the service, which now are 450 million, according to Alibaba, will keep using the app overseas allowing the organization to benefit from the rising number of Chinese visitors who are paying more.
Chinese tourists paid $215 million overseas in 2015, a rise by 53% since two years, according to the World Travel & Tourism Council. Alipay expects that most of these payments will be done through its app. Art Financial stated that 120 million users availed the facility overseas in 2015 and spoke to CNBC that internationally, it currently processes 170 million transactions daily. Recently, the company is extending out of the state.
Peng disclosed to CNBC that the organization is "actively looking" for a more partners in the Asian region as it aims to penetrate much more in the continent. Alibaba doesn’t aim to heavily invest in payment service providers in the European region just yet.
Ant financial is having meetings with many partners from restaurants to theatres and institutions across Europe to ensure that they cooperate with Alipay. Sellers will be able to find out the buying habits on Chinese customers paying in their ships through the dashboard of the web retailer’s affiliate.
In 2015, it signed an agreement with a German payment processing service, Wirecard, which will allow sellers using Wirecard point-of-sales to accept the purchases by Chinese tourists made via service.
Collaborations will be essential for the network in order to get sellers sending through deals and offers. The organization doesn’t directly compete with services such as Apple Pay and Samsung Pay as both facilities only allow users to buy products with their phones.
Instead, by focusing on allowing sellers to avail the service to promote and learn about customer behavior, the organization finds it means to increase sales revenues.
In other news, according to reports by Reuters, the US Securities and Exchange Commission has recently filed that Alibaba has turned into the largest retail platform of the world so one can say that due to the organization’s image, Alipay would be welcomed in Europe.
