Can Yahoo Mail Get Its Savior?
The mail service can be boosted if some mobile firm acquires Yahoo core business
Yahoo Inc's email system can be made better if the Internet search asset auction is won over by a telecommunications company. If so happens, then Yahoo mail will have potential to surpass the category giants like Gmail.
Through the telecommunication firm, the service is more likely to be introduced to a wider audience. Yahoo’s bidding for sale of its core business of Web, advertising products, mail have entered into its third and final round and the telecomm organizations AT&T Inc. and Verizon Communications Inc. are on their mark to make a compelling offer, according to the sources privy to the matter.
The source further added that a group backed by Warren Buffet –Chairman of Berkshire Hathaway Inc. –and led by Dan Gilbert –Founder of Quicken Loans Inc. –has also made it to the third round of bidding.
Through a telecommunication company Yahoo Mail distribution on mobile devices can be increased which will give it competing chance to fight with Apple Mail and Gmail. On many Apple and Android devices, the later come pre-installed, a telecom firm might boost Yahoo mail in the right direction. In the similar fashion, Yahoo's media unit can be improved.
According to an analyst of research firm International Data Corporation, Karsten Weide, the broader distribution can be a “game changer” for Yahoo mail and its other older services which are getting crushed by its strong competitors. According to Weide, Yahoo has good products with equally better content however it’s lacking in distribution has kept it behind the rivals.
He also added that over recent years, the telecom companies have been putting a condition in order to carry the manufacturers’ products therefore it is conveying to the manufacturers regarding the apps they want to see on smartphones. In such way, Yahoo mail might get its due boost.
Also, Yahoo’s technology can be prime premise for the telecoms to place ads. Chief Revenue Officer of search and performance marketing firm, Acquisio, Dave McIninch expressed that if Verizon wins the purchase then it would become number 3 ad tech player after the likes of Facebook and Google.
Whether Verizon is interested in Yahoo’s mail or not is still unclear. Earlier when the telecom bought AOL then it didn’t place AOL mails on the phones, noted by Laura Martin –analyst at Needham and Company. Therefore, it can be assumed that Verizon is more interested in Yahoo’s ad technology.
Last year, the search engine giant launched few new features including, but not limited to, password-free sign-in that verifies users via text message and inbox capable of accessing other email services.
Company’s future and the details of its buyers will be known in the near future. Yahoo’s once popular mail service might be in a plunge but through right acquisition, the internet search giant’s core products can be overhauled.
