Twitter Renews Its Monetization Strategy

The social media network is looking for ways to increase its ad generated revenues

A few months ago, Twitter Inc. announced that it will working hard to make its advertising domain more strong in order to generate high revenues. For a very long time, the company is trying to match Facebook in terms of advertising and revenues but it is impossible at the moment to do so. The micro blogging website has had no luck in the past to attract big name advertisers and all of its recent moves seem too desperate. The company recently said that it will be turning bringing in cash from the logged out users through advertising.

After so long, Twitter stocks have seen a positive side and are up by 6 percent in early trading. The momentum is strong for the company in the market lately due to its new monetization and advertisement strategy. The company is reportedly working on its monetization strategy which would see it bringing revenues every time a logged out user or a non account holder comes to the website to view various tweets.

According to the Wall Street Journal, “the micro-blogging service will start placing advertisements in-between tweets on user pages, along with those that show a specific tweet.” This would actually help Twitter in generating ad revenues as internet users who generally view tweets on third party platforms will see advertisements in between them. These are the users who are either not logged in or do not have an account on the platform.

Twitter said recently that its estimates tell the story of why Twitter is behind the market leader and the new social media networks. Nearly 500 million users access the social media networking platform and use its microblogging services, for viewing tweets and reading news, but are not the members of the platform and usually does it without actually logging in. Hence, the company has a great chance to take the utmost of this opportunity by creating an advertising strategy. Soon, the social media platform will be capitalizing on the user base that are on Twitter without logging in.

The company has been trying to do this for a very long time and finally it has a perfect opportunity to make it work. According to a source, “Twitter has been for some time now been working on addressing some of its short comings, regarding lack of user engagement. Twitter shares are down by nearly 30% from their trading levels in January, below the company's IPO price of $26.”