Facebook Goes Head-To-Head Against Google In Referral Source for Digital Publishers
Facebook begins to lure more traffic and competes with Google In Referral Source for Digital Publishers
Facebook is dominating the field of digital media. Facebook news exclaimed that the latest records from traffic analytics organization, Parse.ly, have shown Californian social network operator now contributes to more traffic towards news forums than Google.
Anyone who is working for a major news platform or publisher knows that social referrals, uniform resource locators (URLs), which are disseminated on social platforms, such as Twitter and Facebook, are turned into a crucial source of incoming visitors and related data.
Facebook news today disclosed that an official of Parse.ly, named Andrew Montalenti, revealed the organization’s latest estimates indicating that social media sources. Facebook has contributed to 43% of the traffic flowing to the Parse.ly platform of media sites, while Google succeeded in contributing to 38%. The North American network company has recently gone ahead of Google, as it has become the top referral for major publications.
Facebook breaking news indicated that the social media giant has previously surpassed Google in the traffic referral race. It attained the first position by a small margin last October, but this month’s lead is much higher. The CEO of the traffic analyzing organization, Chartbeat, Tony Haile, has further added,” When we look at all the sites over our network, a third have more Facebook traffic than Google”, he said. “But when we only look at the largest 20%, about half of them have more traffic from Facebook than Google.”
Mr. Montalenti believes that the modification in Google’s referring methods may also have played a role. While in the past, the search company showed publishers what keywords were utilized to lure traffic towards their articles. In most situations, it does not share such kind of information anymore.
Facebook goes head-to-head against Google in a battle to retain its position as the top referral source for search and overall traffic. Market professionals believe that the high-tech enterprise’s ability to lure higher levels of visitors would improve its reputation in the corporate world, which is proving to be a battleground. It is probable that the company’s new position would threaten its rivals.
Facebook is a tough potential strike against Google in the same industry. It also manages to divert and attract traffic in bulk, which is posing a concern to Google. Many users rely on the social media platform to share many URLs and content. Facebook’s officials should now take measures to continue its journalistic operations in a similar manner otherwise it might fail to retain its position.
