Amazon Video To Give Tough Time to Google
The American online retailer has introduced Video Direct to challenge Google's video service YouTube
Amazon is adding to the intensity of battle with Google by introducing its new advertisement- supported video facility that resembles the video sharing platform YouTube by permitting everyone to upload clips. From 10th May 2016 onwards, Amazon account holders can upload their own licensed or original videos to the Video Direct facility, the American E-commerce company stated.
Such users can entitle whether their videos should be offered to everyone free of charge, available to own or rent, offered behind a $99-a-year Prime pay wall of the company or a subscription channel. The new facility extends the effort by the Seattle based organization to turn itself into a multimedia company from a leading retailer. It now offers big-screen films as well as TV series such as Woody Allen. The online trading platform operator has been adding original content to its streaming video offerings and signing exclusive agreements with providers like Epix and HBO.
In May 2016, the company dialed up rivalry with Netflix by providing its streaming video facility as a monthly subscription, which is one dollar less costly than its competitor. Now it is once again targeting the US search engine developer, a fierce battle that includes cloud computation storage, same day delivery, online shopping as well as consumer products. The web retailer faces an uphill war if it’s interested in creating an able competitor to the Mountain view based organization’s Youtube., which has a head-start which is ten years long.
More probably, Amazon intends to use its free video facility to find new users and encourage them to purchase Prime subscriptions, additional items through its namesake website as well as content for their products. Consulting service provider Manatt Digital Media Ventures’ CEO Peter Csathy stated “Think of this like a Trojan horse to bring you into the kingdom of Amazon, which is a massive shopping mall, It really underscores how video has become the battleground in tech.”
The online trading platform operator has studied means to find more streaming video on its website, including a program it thought 24 months ago to provide music video as well as ad-supported streaming TV . With the launch of the Video Direct, the company states it’s targeting “creators and storytellers, providing it an inexpensive means to stock up on professionally developed video other than buying licensed content.
The organization pays a sum of around $3 billion on an annual basis to stream video content, revealed analyst at Wedbush Securities Michael Pacter. It will offer the video through its video application on mobile products, its site or on set-top boxes like Roku. It has been awarded for a number of its TV series, including “Transparent,” which studies transgender issues in the Californian city of Los Angeles.
