Amid News of a Potential Acquisition, GoPro Inc.'s Stock Goes Up By 10%.

The action camera maker has had a rough 2015 and has provided worse guidance for 2016; Nick Woodman need to up his game a bit.

On February 8, 2016 the American action camera maker GoPro Inc. saw its stock price go up by 10% trading at $11.65. This increase in share price came as there was new about an acquisition that was likely to happen between Microsoft Corporation and GoPro Inc.

The acquisition observation was made right after both the technology companies struck the patent licensing deal. As soon as this news hit the market, the stock price of the action camera maker rose quite significantly and provided that 2015 was potentially the worst year for the company; it needed this upward trend in its stock.

A number of challenges were faced by the American camera maker during the previous year especially after it came out with Hero 4 Session back in July; the way the organization advertised the flagship product was quite unsatisfactory. Even though customers and analysts are focusing more on the release of its new Hero 5 Session along with Karma, the company’s first ever drone but the problem of editing and transferring videos is still there.

Many are still pondering over the idea whether the camera maker will be able to turn its fortune around in 2016 with its new variant action camera and drone. However, the problem lies with the software; in case the company is able to fix that issue, it might just be able bounce back. Users of the action camera want to be able to edit videos easily because at this point in time no one has the time to go on their personal computers and spend hours editing and transferring videos.

2016 is officially in the hands of Hero 5 Session and the Karma drone provided that the organization fixes its software and makes it more user friendly – as it takes hours to edit a Hero 4 video with the current software. That being said, GoPro Inc. should consider taking a page out of Apple Inc.’s book that addresses its customers’ need of easy-to-use devices.

Users of the product usually complain on the fact that it takes time a long time to learn the GoPro Studio which is the company’s flagship software. 

It’s quite evident that the company will not be able to take another disappointing and disastrous year as year to date the stock of the technology company have fallen by as much as 43%. Since the company posted weak guidance for the upcoming year, it has caused a situation of chaos amongst the followers, analysts and especially the investors of the organization.

Presently, GoPro stock is trading at a share price of $10.31 – which shows an increase of 1.38% from its previous trading session, with earnings per share of $0.23.