Amazon Introduces New Tools For Third Party Merchants
The retail giant is rolling out tools for its third party users that would help boost their sales and promotions.
According to Fortune, the sales of third party retailers have risen by 5% since the beginning of 2015. Not long ago, the retail giant Amazon.com made additions to its Amazon Seller App in order to facilitate its third party sellers. These third party retailers contribute as much as 46% to the company’s total sales.
The application’s feature by the name of Selling Coach, gives the leverage to third party retailers to conduct their business without any hurdles while another program by the online shopping giant, Amazon Fulfillment allows these intermediaries to take advantage of the organization’s huge customer base, along with Prime’s prompt delivery service, payment processing service as well as product packaging.
In order to compete with its rivals Target and Wal-Mart, the e-commerce giant is making these modifications to encourage these third-party retailers to shift to online buying and selling as well. Both the company’s rivals are making strategies to sifting into the online market. Amazon, at this point, already dominates the e-commerce market and delivers a vast range of products to its users online. For these merchants, the platform can prove to the perfect promotional tool as they get to post their names with the products.
Apart from being a promotional platform, it is quite suitable for merchants whose target audience is very limited as they get good credibility under Amazon’s name. Mark Mitchke, the Vice Present of the Fulfillment Program stated that the company has been struggling to incorporate new tabs for the program that would make the marketers work easy, as it would help them keep a tab on their sales, price recommendations for their products with weak sales etc.
As Wal-Mart stores announced adding sales for third party merchants, it seems that the retail giant is up for some tough competition ahead. Since January 2015, the sales from intermediaries of the organization are up by 5% so the Seller’s app could be the ultimate thing for the competition that lies ahead. This marketing strategy could be quite beneficial for the business as it will give the customers a better range of products to choose from. Customers are now opting for mostly online shopping and home delivery services due to which these merchants will be more attract to make the shift into the online world of shopping.
Presently, Amazon Stock is trading up 0.06% at a share price of $663.54. During the trading session on December 23, 2015 the high end of the share price was $666.60 and the low end was $656.63.
