Facebook Introduces New Tool To Extract Credit Card Info From Users
The social media giant has released a new crowdfunding tool, which will help it get more access to user's payment information
Facebook Inc has been looking for reasons to gain more access to user information than it already seems to have and this has been confirmed with the most latest tool that it has released. It is not a surprising factor that the companies in the tech and software industry have always been looking to attract more and more user information as that gets them access to not only better adverts and advertisers, but also a good way to generate revenue. Companies like Apple and Amazon are reportedly working towards finding more ways to get user’s payment information through different ways, mainly because that information is considered useful in terms of determining potential customers and the ones which are merely just window shopping online.
Facebook, on the other hand, seems to be following suit and has launched a couple of new features through which it can get an easy access on the user’s payment information, something that it has been working on for quite some time now. One of such tool that has been launched by the social media company is called fundraisers and has been deemed as a tool for the purpose of crowdfunding on a nonprofit level. However, analysts who are taking into consideration the steps being taken by the giant in the regard are of different opinions. This nonprofit crowdfunding will not basically be for no profit at all, and using the tool will enable different businessmen to initiate the production or sale of a brand new product.
The tool might be taken as a nonprofit one for Facebook business, but analysts believe that the truth is far from it. Firstly, the dominance of the social media that has put the other media companies below on the scale of the most used website has made companies like Kickstarter and Indiegogo, who are working towards the same direction of raising a crowdfund, seem less likely to get the same attention as the social media giant. Furthermore, media giant’s 1.55 billion user base is sure to help massively in the project, and businessmen will now be able to raise funds without any hassles and with just a few clicks to have their products launched.
For potential investors who wish to crowdfund, Facebook is being seen as the best option to come to, as the social media platform has turned out to provide a much easier way to carry out the whole process and that too without the hassles that other platform might be facing.
