Netflix Adds Video Content For Teenagers

Netflix targets teenage segment of the market by adding TV series and movies for them.

Netflix is taking a step to target the teen market. Netflix news exclaimed that with its latest program, the organization’s service is about to enter the ‘teenage years’. The Californian enterprise is introducing exclusive movies and television series produced to attract preadolescents and teenagers towards its platform in the coming months as part of its plan to act as a digital entertainment giant for the postmillennial segment. The company has chosen “Lost & Found Music Studios”, a 30-minute long original series, and Fuller House.

Netflix news today disclosed that the company is attempting to fill a gap that could be found across the media world. An official of the North American enterprise, named Eric Barack, believes that the scripted entertainment that tends to meet the demands of teenagers is quite insignificant. As the youth spends a greater amount of time on the network and application, the amount of time utilized in watch conventional television is declining.

Netflix breaking news reported that MTV’s long known teenagers-oriented focus is failed, as it witnessed a 17% decrease in ratings in the year’s second quarter as compared to the previous year, according to the estimates of experts. Venture capitalist at Venrock, named David B. Pakman, believes that youth’s activities have transformed the media. Becoming a center of attention for teenagers suits the company’s motive to introduce a personalized facility that offers something for everyone.

Netflix is known for its 63,000,000 subscribers, but it does not divide them by age group. It is investing billions of dollars into television and film material, allocating most of its investment towards feature films, documentaries, and original series. Online media companies have attempted to obtain and produce their own real commercial-free series for children.

Luring teenagers is also essential to guide future generations of users and to ensure that their parents do not stop subscribing. Findings from Cassandra Report suggest that 25% of the parents of 7 to 17 years old have stated that their children’s preferences contribute to their selection of digital media services.

Marketing specialists believe that Netflix’s entrance into the teenage segment would not only increase its market share and sales revenue but also enhance its presence in the industry. Its officials should promote its services to the teenagers in the best possible manner to serve their interests in the corporate world.

Young generation is excited about Netflix’s decision to add content for them. The company understands the potential of this audience, which is avid contributor to its revenues.