Tesla Motors 's Model X Would Address Women's Concerns

Tesla Motors has taken a step to appease its female fans.

Tesla Motors has taken a step to facilitate its female fans by pioneering the automaker’s Model X sport utility vehicle to suit the interests of women, as reported by Tesla news. Media sources stated that the chief executive officer, Elon Musk, has previously admitted that the company has focused on men, as he stated that Model S is man-centric. He added that Model X would tend to concentrate on the needs of women.

Tesla Motors news informed that the carmaker’s business has successfully promoted a female-friendly image of its latest product, as reportedly, women have given more than 50% of the pre orders for the SUV. To relate its Model X with women’s demands, the automaker has organized a female focus group at its head office, which was tasked to recognize the Model X features that were most attractive to women. The product is being introduced at a time when the popularity of Sports utility vehicles has been rising among women.

Tesla news today highlighted that many women have preferred a number of vehicle maker’s SUVs and crossovers, including Buick Encore, Hyundai Tucson, and Nissan Rogue. Experts presented their view that if the company succeeds in addressing the concerns of female drivers, then it would not only increase its market share but also improve its reputation. The range of the new automobiles would be between 170 miles and 230 miles. The users of the car would also be permitted to electrify it through a power source in garages.

The only weakness of the automaker is its huge size, which would prove to be a hurdle in moving on a single charge as compared to the Model S. The car’s Falcon wings doors have been designed to help drivers park it in a packed parking space. The automobile can also benefit from Tesla’s free Supercharger network, which is capable of powering an 85-kilowatt hour battery in an hour.

It is expected that the recent product would also lure fans of a number of luxury crossovers. The automaker is scheduled to sell the Model X in September for $17,000. Company sources have reported that this week, 20,000 users have applied to purchase the new car.

Industry experts believe that the car would prove to be much more successful than its predecessors and it is probable that the company’s initiative would be welcomed by women rights organizations. This step is critically appraised and appreciated by analysts and market experts. The idea to concentrate on female market would definitely add to the prospects of the organization.

Tesla should now take steps to launch and promote the advance vehicle in the best possible manner; otherwise, it might fail to meet its objectives and long-term growth.